自媒体著作权问题与对策研究——以微信公众号为例

Research on the Problems and Countermeasures of Media Copyright-Take WeChat Public Accounts as an Example

微信公众号作为自媒体的一种,判断其内容是否构成著作权意义上的作品,首先需要判断其是否满足"独创性"要求。具体分析微信公众号侵权类型需要考虑侵权主体、具体的侵权行为;判断各侵权主体的责任还涉及对"个人使用"、"避风港原则"、"红旗原则"的认定。对微信公众号等自媒体著作权的保护可以从技术层面、立法层面进行完善。

As a kind of We Media, WeChat public accounts should be judged in terms of the originality of its content in order to decide whether they are entitled to copyright. Analyses of the infringement types of WeChat public accounts need to consider the specific agents and behavior of the infringements. The weighing of the responsibility of each infringer also involves the identification of ＂personal use＂, ＂safe haven principle＂ and ＂ red flag principle＂. The protection of the copyright of WeChat public accounts can be perfected by technical and legislative means.