利用微信群巩固农村成分献血者

The Role of WeChat in the Recruitment and Retention of Rural Blood Donors

目的探讨微信群在农村成分献血者招募与保留中的效果。方法统计2014年-2016年秦皇岛地区农村初次无偿捐献单采血小板献血者,分别计算建立微信群和未建立微信群捐献者总人数及≥3次人数,计算保留率。结果通过微信群招募捐献单采血小板总计347人,≥3次为201人,保留率为57.93%,均优于电话招募。结论利用微信群管理农村成分献血者,对提升农村固定成分献血者招募与保留效果更佳。

Objective To analyze the effect of WeChat group in the recruitment and retention of blood donors in rural areas. Methods Rural first apheresis platelet donors were included from 2014 to 2016 in Qinhuangdao,comparison of blood donation number who established the wechat groupand not,also the number of donation with more than three times between groups, and retention rate was calculated. Results The total number of platelets donation in the experimental group was 347, the number of donation with more than three times was 201 and the retention rate was 57.93%, respectively, which were better than those of the control group. Conclusion The use of WeChat group for management and reservation of blood donors in rural areas can effective promote the recruitment and retention of rural fixed component blood donors.