从万达文化产业集团看文化企业经营管理策略

The Cultural Enterprise Operation and Management Strategy from Point of View of Wangda Culture Industry Group

文化产业是现今的顺应大众精神消费发展壮大的新兴朝阳产业。在文化产业大发展的背景下,文化企业也如雨后春笋般的出现。2012年万达文化产业集团成立,它是传统产业向文化产业转型的典型。万达文化产业公司在同行业中有着举足轻重的地位,其经营管理策略构筑了其龙头地位的核心竞争力。具体体现在:(一)快速的跨区域扩张能力;(二)较强的连锁经营能力;(三)持续的创新经营能力;(四)线上线下结合发展模式;(五)员工自身涵养的提升。万达文化产业集团是目前传统产业转型文化产业案例中的典型,它的经验是值得思考和借鉴的。

Culture industry is the present emerging sunrise industry that flows the masses demands. In2012,Wangda Culture Industry Group was found and has became the typical example of being shift from traditional industry to culture industry.And Wangda Culture Industry Company plays a decisive role of the sametrade.And its operation management strategy has established the core competition as the following ability：fastcross-region expending, strong chain-store operation,persisting innovation operation,online and offline combination development,and the promotion of employee＇s quality.As the typical mode,its experience is worthyof reference and generalization.