乡村旅游与文创产业融合发展模式研究

Research on the Integrated Development Mode of Rural Tourism and Cultural and Creative Industry

论文通过对乡村旅游与文创产业的概念及特征进行介绍,找出了二者理论上的契合点,在此基础上,分析了乡村旅游与文创产业融合发展的作用,并且提出了乡村旅游与文创产业融合发展的具体模式,力求进一步加快我国乡村旅游行业与文创产业融合发展的速度,增强二者融合发展的实际效果,进而为我国乡村创意旅游行业的发展打下坚实基础。

Through introducing the concept and characteristics of rural tourism and cultural and creative industry, the point of convergence in theory between the two is found out. On this basis, the paper analyzes the role of the integrated development of rural tourism and cultural and creative industry, and puts forward the specific mode of the integrated development of rural tourism and cultural and creative industry, so as to speed up the integrated development of rural tourism industry and cultural and creative industry in China, enhance the actual effect of the development of the fusion of the two, and lay a solid foundation for the development of rural creative tourism industry in China.