摘要
护肤品已经成为人们日常生活中必备不可少的一部分,护肤品说明书也逐渐成为了一种语体,具有其相应的语类特点。文章试以语类分析理论为框架,从语类结构潜势和语步结构理论方面对护肤品英文说明书进行深层次的语类分析研究。文章随机选取日常护肤品英文说明书作为语料进行分析,采用定性和定量分析相结合的方法,总结出护肤品英文说明书的语类结构,进而探讨其语类特征。从宏观的角度分析英语护肤品广告的语类结构,是如何通过相应的语类结构特征引起读者注意,建立信任,介绍护肤品详细信息,承诺或支持,提供额外信息,促使消费者采取行动等交际作用。
Skin-care product has becomea necessary part of human beings.Witha long development, the instruction of Skin-care producthas gradually formed asa kind of Genre, which has its own genre features. In the theory frame of genre analysis, this paper aims at deeplyanalyzing the genre of skin-care product from the theory of generic structure potential and move analysis. In this paper, the corpus in-clude 30 instructions of daily skin-care product. Through the combination of qualitative and quantitative analysis, the genre and the genrefeatures of skin-care product instructions are discussed in details. By analyzing the genre of the English instructions of skin-care productin a macro-perspective, thus, it will help us to know how the manufactures attracts readers, build trust, introduce the product, commitand provide extra information through the genre structure for persuading the customers to buy the produce.
作者
凌丹霞
尚会芳
LING Dan-xia;SHANG Hui-fang(School of Foreign Language,Yunnan University,Kunming 650500,China;College of Fine Arts,Zunyi Normal University,Zunyi563006,China)
出处
《遵义师范学院学报》
2018年第5期85-90,共6页
Journal of Zunyi Normal University
基金
中央财政支持地方高校课题“乌江流域少数民族美术的搜集、整理和研究”(WJ2015003)
关键词
护肤品英文说明书
语类结构潜势
语步分析
English instructions of skin-care product
generic structure potential
move analysis
