互联网思维下健身类APP研究

Research on Fitness APPs under the Internet Thinking

在互联网的大背景下,智能手机以及4G的出现使移动端APP的应用越来越广泛。近年来,健身作为一个比较热门的行业,固有而单一的健身房运营模式已无法在市场上长久发展,不少健身房表示非常渴望一个线上平台。而随着健身文化的流行,以及国家"全民健身"的政策,参与健身的人越来越多,无论是基于身体健康的考虑,还是出于改善体型的出发点,普通老百姓对于专业健身的指导的需求及隐性市场,不可忽略。而建立这样一个专业健身的平台,要想吸引用户,在解决用户痛点的同时,还要创造良好的用户体验。因此,现在的健身市场对于智能健身APP的需求,无疑是巨大的。

In the context of the Internet,the emergence of smartphones and 4G has made mobile apps more and more widely used.In recent years,as one of the popular fitness industry,the Inherent and single gym operation mode has been unable to develop for a long time in the market,so many gyms longed so much for an online platform.And with the popularity of fitness culture,as well as the national policy of ＂national fitness＂,more and more people are involved in fitness and whether it is based on considerations of health,or for improving the starting point of size,ordinary people demand for professional fitness instruction and implicit market,should not be neglected.To build such a professional fitness platform,to attract users,while solving users＇ pain points,it is also necessary to create a good user experience.Therefore,the current fitness market has a huge demand for smart fitness apps.