电商数据挖掘能力影响因素研究

A Study on the Characteristics of Core Competence Cultivation of Electric Businessmen

智能商务的快速发展对电商从业人员的数据挖掘能力提出了新要求,电商数据挖掘能力已成为电商专业人才的核心竞争力。构建了电商数据挖掘能力影响因素理论模型,通过调查数据分析,结果表明电商数据联结认知能力、电商数据挖掘应用能力和相关知识储备均对数据挖掘能力有显著正向影响。

The rapid development of intelligent business has raised new requirements for the data literacy of e-commerce practitioners. Training students＇ data mining and analysis capabilities will help them to improve the core competitiveness of e-commerce companies. This paper constructs a theoretical model of the influencing factors of e-commerce professional data mining ability. The esults show that the electricity supplier data connection cognitive ability, e-commerce data mining application ability and related knowledge reserves have a significant positive impact on data mining capability.