消费文化视野与古装剧人物造型研究

A Study on Character Modeling of Costume Drama from the Perspective of Consumptive Culture

时下古装剧的人物造型呈现出趋向华丽、年轻化、偏离史实的特征,这是市场规律下影视业对市场的迎合。事实上经典影视剧的人物造型十分注重以史实为据,并不胡编乱造;失败的影视剧其共性都在于人物造型过于浮夸,任意虚构。因此人物造型的正确与否可以看成是衡量一部古装剧成功与否的标志。创作人员应了解历史,认真、准确地为剧中人物造型,只有这样才能获得真正的市场认可,获取更多的收益,影视业才能步入良性循环。

Nowadays, the character modeling in costume drama has been characterized by its high-flown magnificence, younger in age and deviance from historical facts, which is a clear sign to cater for the market of film and television indus- try. In fact, the character modeling in classic film and television drama pays much attention to the historical facts without any fabrication of the story. On the other hand, the failure of the film and television drama can all be attributed to its over- exaggerated and fictitious character modeling. Therefore, the appropriateness of character modeling is supposed to be a sign of success for costume drama. It is strongly suggested in the paper that producers of the drama should have a good under- standing of the history and make a careful and proper modeling for characters of the drama. In this way, the production in film and television industry is expected to win the recognition of the market to make more profits. Thus, there comes a posi- tive cycle of the film and television industry.