微信小程序在科技期刊移动端服务中的应用

Application of WeChat mini programs in the mobile services of scientific journals

【目的】探讨科技期刊微信公众平台纳入微信小程序这一元素的合理性、必要性与基本思路,为提升科技期刊传播力和移动端服务能力提供思路与建议。【方法】综合运用场景理论分析、媒介特征分析、案例类比分析等方法进行思考和论证。【结果】微信小程序在开辟工具服务领域、强化行为驱动的用户间交流、增强内容呈现效果、识别活跃用户等方面具有较大的潜力,可有助于拓展科技期刊微信公众平台的既有功能。科学识别场景、保证功能单一化、关注社交性应用、多界面联动等思路,对于小程序的实际开发具有指导意义。【结论】科技期刊有必要运用场景理论,在科学分析媒介特征与传播机制的基础上,关注并尝试开发微信小程序,以进一步提升自身的移动端服务水平。

[Purposes]The paper aims to discuss the necessity of developing the mini programs on the We Chat official platforms of scientific journals,and try to achieve a tentative idea for the combination of We Chat mini programs and the We Chat official platforms of scientific journals,which could promote the mobile services and enhance the communication effect. [Methods] In order to achieve these aims,the paper utilized the research methodology which combines theoretical analysis based on context put forward by Robert Scoble and Shel Israel,media-characteristics analysis,and analogy analysis to examine the mini programs in the practical applications from other fields. [Findings] We Chat mini programs can open up tool service areas,improve the social interactions driven by actual behaviors,and enhance the content presentation. In addition,Mini programs have the ability to identify active users. All of these advantages mean that developing mini programs will be a newdirection for the construction of the We Chat official platforms of scientific journals. However,developers should pay attention to context,social-networking-features,single-function,and multi-interface-linkage. [Conclusions] It can be expected that We Chat mini programs could contribute to the influence of the We Chat official platforms of scientific journals,but only if the context and the media characteristic are utilized scientifically.