CDIO理念下的市场营销专业教学方法改革研究

Research on Reform of Teaching Methods in Marketing Major Based on CDIO Concept

根据应用型本科市场营销专业传统教学模式存在的问题,基于CDIO教育理念,分析了在教学中引入CDIO模式的可行性,提出了主动性的理论教学、互动性的情景教学和体验性的实践教学的教学改革方法,引导学生通过主动性、一体化的学习,培养专业知识和技能、个人素质和能力以及综合职业能力。

In view of the problems existed in the traditional teaching mode of marketing specialty in application-oriented universities,based on the education concept of CDIO,this paper analyzes the feasibility of introducing CDIO mode in teaching,puts forward the teaching reform methods of the initiative theory teaching,interactive situation teaching and experiential teaching,to guide students to develop professional knowledge and skills,personal qualities and abilities as well as comprehensive professional skills through the initiative and integrative learning.