履行社会责任是新媒体健康发展的必由之路

To Perform the Social Responsibility is the Necessary Way of Healthy Development of the New Media Corporation

全球化的进程加速了新媒体的快速发展,然而,一些媒体责任缺失问题正引起社会的广泛关注。通过分析媒体社会责任缺失的原因,以及新媒体社会责任与媒体竞争力、经济绩效、社会绩效、环境绩效与可持续发展的关系发现,社会责任是新媒体获得长期竞争力的源泉,是企业获得经济利益和社会效益的有效盈利模式。

The process of glohalization has accelerated the rapid development of new media. However, the lack of some media responsibilities has caused wide public concern. By analyzing the lack of social responsibility of the media, and new mediag social responsibility and media competitiveness, economic performance, social performance, environmental performance and the relationship between sustainable development found that social responsibility is the source of new media to obtain long - term competitiveness, is the enterprise to obtain the effective profit model of economic benefits and social benefits.