电商环境下龙头企业与农户合作效能研究——基于利益联结机制角度

The Cooperation Efficiency between Agricultural Leading Enterprises and Farmers Under the Environment of E-commerce:Based on the Angle of Interest Coupling Mechanism

如何在电商环境下提升龙头企业与农户的合作效能,保障企业与农户的利益,是推进农业产业化经营、促进农产品电商发展的关键。以庐江县王巢食品有限公司为典型案例,结合庐江县的整体情况,分析电商环境下龙头企业与农户合作现状,并从利益实现、利益分配、利益保障与约束三个方面指出企业与农户合作中存在的问题,最后,基于利益联结机制的角度提出提升企业与农户合作效能的建议。

The key to promote the management of agricultural industrialization and promote the develop- ment of agricuhural products is how to improve the efficiency of cooperation between agricuhural leading enterprises and farmers in the environment of e-commerce and safeguard the interests of enterprises and farmers. Based on the typical case of Wangchao Food limited liability company and combined with the o- verall situation of Lujiang County, this paper analyzes the current situation of cooperation between lead- ing enterprises and farmners under the environment of e-commerce and points out the problems in the co- operation between enterprises and farmers from the thine aspects of interest realization, benefit distribu- tion and interest protection and restriction. Finally, it puts forward some suggestions to improve the co- operation efficiency between enterprises and farmers based on the angle of interest coupling mechanism.