基于扎根理论的营销专业课程工作坊教学探索

Exploration on Marketing Course Teaching Method of Workshop Based on Grounded Theory

应用型本科课程教学方式的改革对于培养创新性人才极为重要。针对现有实际问题或弊端,基于现有市场营销学专业学生的学习特点、专业性质和课程特征,提出了引入工作坊的教学方式,探讨了这一课程教学方式改革探索的具体内容,真正实现大学专业课程教学的创新性。

Teaching methods reform of applied undergraduate course is very important to train innovative talents. In view of the existing problems or shortcomings,along with the learning characteristics,marketing major characteristics and curriculum features,the paper introduces teaching method for workshop,and discusses the details of the reform of teaching methods,which ultimately realizes the innovation of the course teaching.