观光旅游型道路交通标志设置研究——以乌鲁木齐市南山风景区为例

Research on the setting of traffic sign of tourism road—the case of nanshan scenic area in Urumqi

随着人们旅游出行需求的持续快速增长,观光旅游型道路交通标志的缺失、不完善、不统一等带来的旅游出行问题日益凸显。针对国内相关旅游景区道路交通标志地方标准和国内外对旅游交通标志的研究均较少的实际情况,综合考虑游客对旅游指路标志的需求情况,以乌鲁木齐市南山风景区为例,通过实地调研总结分析南山风景区现有指路标志系统存在的问题,并有针对性地设计调查问卷调查游客对指路信息的具体需求和建议。在此基础上,对南山风景区指路标志在设置位置和选取信息方面的原则进行探讨,以期为观光旅游型道路交通标志的设置提供参考依据。

With the continued rapid growth of people＇s travel demand, the travel problem caused by the missing, incomplete and inconsistent traffic sign of tourism road are becoming increasingly prominent. For the demand for tourist guide sign is less studied not only in local standards for tourism road traffic sign but also in research on tourism traffic sign at home and abroad, this paper, taking Nanshan scenic area in Urumqi as a case, analyzes the problems of existing guide sign system though the on site investigation, and studies the tourists＇ needs and suggestions for guide information through targeted stated preference questionnaires. Based on above, the principles for setting location and information to be displayed of guide sign system is discussed, aiming to provide a reference for setting traffic sign of tourism road.