浅谈国内报业转型与资本运作

On Domestic Newspaper Industry Transformation and Capital Operation

2017年,报业与银行的合作呈现出程度加深、形式多样、涉及地域广等新的特点,反映了报业借助资本运作加速转型的新趋势。从报业的角度看,加强与银行的合作原因可能为:资金来源收紧、资金开支加大、对资本运作的态度变化。从银行的角度看,国家高度重视新闻舆论工作,重视文化产业发展,银行业的配合是题中应有之义;各地报业集团具有国有背景,又和银行业有深厚的历史渊源,银行与之合作的风险小、意愿强;新闻业前景仍然十分看好。报业和银行的深化合作,既有为报业转型分担成本、为报业转型提供动力、为报业转型培养人才等积极作用,又有影响媒体的公正性、客观性等消极作用。

In 2017,the cooperation between domestic newspaper industry and banking industry had features, such as deeper degree,more forms,more regions and so on. It re/ects a newtic newspaper industry transformation is accelerating witli the heljD of banks. Fromindustry, the reasons for strengthening cooperation are tighter funding sources,higher spending and changing attitude to capital. The banking industry also has enough reasons. The state attaches more and more impor-tance to newspaper industry and cultural industry. Most newspaper groups are state-owned and have deep his-torical relationship witii banks. Journalism has a promising future. The risk of cooperation is low.ning cooperation can ofer lower cost and stronger impetus for newspaper industry transformation. At the sametime, it has negative effects on the impartiality and objectivity of media.