文化消费驱动的高校周边地区商业绅士化研究——以南京大学与南京师范大学老校区为例

COMMERCIAL GENTRIFICATION DRIVEN BY CULTURAL CONSUMPTION IN NEIGHBORHOODS AROUND UNIVERSITY CAMPUSES: A CASE STUDY OF THE ORIGINAL CAMPUSES OF NJU AND NNU

进入后工业社会,文化消费在城市空间重构中的作用日益突出。基于南京市的实证,发现:大学师生、年轻白领、中产家庭以及游客的文化消费需求驱动了南京大学与南京师范大学老校区周边地区的商业绅士化。其中,大学师生是激发空间商品化的初始力量,并且其文化行为改变了地区的场所特征。政府通过物质空间改造实现文化再生产,进而带动市场(商户)进行资本投入和自我更新,最终吸引了外来中产阶层消费者的集聚。商业绅士化造成对草根商户、低收入原住民和大学生的排挤,但是产生了积极的景观、经济和文化效应,因此迎合中产阶层文化消费的商业化改造可以作为高校周边地区衰退邻里活力再生的可行路径。

In post-industrial society, cultural consumption has become increasingly prominent in urban space reconstruction. Based on the research in Nanjing, the study finds that： there has been commercial gentrification in neighborhoods around Nanjing University （NJU） ＆ Nanjing Normal University （NNU） campuses that is driven by the cultural consumption of university students and staffs, young white-collars, middle-class families and visitors. The university students and staffs are the initial driving force of the commercialization of space in this area, and their cultural activities have changed the characteristics of place. Government reproduces the culture through physical space upgradation, and sets a model for private businessmen to reinvest and self-renew. Finally this area has attracted lots of middle class consumers. Though commercial gentrification leads to the slight exclusion of grass-root businessmen, low-income local residents and students, it results in evident physical, economic and cultural dynamic. Therefore moderate commercial transformation can be an effective approach of vitality revival for declined neighborhoods around university campuses in inner city.