科技期刊网站国际化运营策略探讨——基于国内外两种典型期刊的比较

Discussion on the internationalization operation strategies of websites of scientific journals:Based on the comparison of two typical journals at home and abroad

【目的】以同类别中两种典型的中外科技期刊为样本,调研分析国内外科技期刊网站运营情况,为我国科技期刊网站国际化运营提供参考。【方法】从微观角度对两种中外科技期刊的网站内容和网页设计等进行逐一对比,研究两者在网站国际化运营中的异同点。【结果】尽管两种期刊的网站存在一些共同点,但相对国外科技期刊而言,我国科技期刊网站在内容形式、内容展示、内容分享、内容推送、发文实效性及特色服务等方面还有较大的提升空间。【结论】未来我国科技期刊网站的建设要从以下五个方面更好地体现国际化:要不拘一格,丰富内容出版形式;要完善传播平台,扩大国际化传播生态网规模;要靶向追踪,建立对口专业的国际受众网络;要引导学科交叉,致力于学术创新和解决国际难题;要创建并优化互动平台,加快相关领域研究进程。

[ Purposes ] Taking two typical Chinese and foreign scientific journals in the same category as samples, this study investigates and analyzes the current status of website operation on domestic and foreign scientific journals, and provides reference for the internationalization operation of websites of scientific journals in China. [ Methods ] We compared the website content and webpage design of the two scientific journals from the microscopic perspective, and studied the similarities and differences between them in the internationalization operation of the websites. [Findings] Although the websites of the two scientific journals have some commonalities, compared with foreign journal, Chinese scientific journal still has much room for improvement in terms of content form, content display, content sharing, content push, effective document delivery, and featured services. [ Condnsions] In the future, the website construction of Chinese scientific journals should better reflect internationalization from five aspects, such as enriching the publishing forms, improving the communication platform and expanding the scale of the internationalization spreading ecological network, accurately tracking and establishing a professional international audience network, guiding the intersection of disciplines, dedicating to academic innovation, solving international problems, creating and optimizing an interactive platform to expedite related field research.