基于因子分析的消费者网购农产品影响因素研究

A Study on the Influence Factors of Consumers Online Shopping Products Based on Factor Analysis

随着社会生活水平的提升及人民日益增长的美好生活需要,人们对高质量、生态安全农产品的需求越发强烈,网购农产品成为满足这一需求的主要渠道。而在日益竞争激烈的农产品电商市场中,消费者的购买需求直接决定电商平台的存亡。文章从实证研究角度重点分析影响消费者网购农产品的主要因素,为电商平台卖家提供相应的建议,最终提升消费者整体的购物体验。

With the improvement of social living standards and the ever-increasing needs of the people,the demand for high-quality,ecological and safe agricultural products is becoming more and more intense.Online shopping is the main channel to meet this demand.In the increasingly competitive agricultural commodity market,consumers＇ purchasing demand directly determines the survival of e-commerce platform.This paper analyzes the main factors influencing consumers＇ online purchase of agricultural products from the perspective of empirical research.It aims to provide the seller with corresponding Suggestions for e-commerce platform.It hopes to eventually enhance the shopping experience for consumers as a whole.