基于海尔“人单合一”模式的用户乘数与价值管理研究

Research on the User Multiplier Theory:The Economic Principles Behind the Haier Rendanheyi Management Model

基于管理学和经济学的交叉融合探讨了海尔"人单合一"模式中用户乘数的内涵、理论渊源和计量方法,并分析了用户乘数与货币乘数的联系与区别、用户乘数的微观价值来源,以及用户乘数的经济学背景和用户乘数的会计计量方法等。研究结果表明,用户乘数理论尝试从用户需求端发展契合物联网经济的价值管理理论,顺应了新时代个性化、多样化、体验性的市场特征对创新企业管理理论的需要。

The study discusses the definition,concept,theoretical basis and measurement method of the User Multiplier in the fields of both economics and management.In specific,it includes the relation and differences between User Multiplier and Currency Multiplier;the micro value source,the macroeconomics background,and the accounting method of User Multiplier;and the economic analysis of Haier＇s Strategic Income Statement.From the perspective of user needs,the User Multiplier theory tries to develop a value management theory that suits the economic situation in the age of Internet of Things,and it meets the needs of today＇s market,which values customization,diversity and user experiences,as an innovation management theory.