基于认知视角的社会创业企业合法化机制及获取策略

Legitimacy Mechanism and Acquisition Strategy of Social Enterprise Based on Cognitive Perspective

在回顾组织合法性、认知理论的基础上,探讨了社会创业企业的合法化机制与获取策略,并对该类型企业合法化过程中的相关影响因素进行阐释,构建了基于认知视角的社会创业企业合法化模型。研究结果表明,合法性是社会创业企业与社会公众共同建构的结果;社会公众的合法性判断是直觉与理性相结合的综合考虑;修辞策略和产品策略是社会企业获取道德合法性和实用合法性的有效策略,且会受到来自身份构建、情境嵌入、发展阶段等环境因素的显著影响。研究结论拓展了社会创业企业及组织合法性理论的研究视角,也为社会创业企业立足中国情境实施差异化的合法性获取策略提供了一定理论依据。

Based on the theory of cognition,we developed a legitimacy model of social enterprise.The model indicates legitimacy is a result of mutual construction between social enterprises and public.The public make judgments on legitimacy based on intuition as well as evaluation.Rhetorical and product strategies are effective strategies for social enterprises to gain moral legitimacy and pragmatic legitimacy,which will be influenced by environmental factors such as identity construction,situational embedding and development stage.These findings will benefit the research on the theory of social entrepreneurship and legitimacy,which also provide academic support for Chinese social enterprises implementing differentiating strategies to obtain legitimacy based on Chinese environment.