传媒法制与媒介素养视阈下我国网络空间治理原因及对策研究

Research on the Causes and Countermeasures of Cyberspace Governance in China from Perspective of Media Legal System and Media Literacy

自2018年起,我国网络空间治理力度持续加大,对网络空间的治理源于部分网络平台传播内容和运营主体的失范,以及部分媒体争夺注意力与用户接触媒介的娱乐动机不谋而合。营造风清气正的网络环境需要传媒法制与媒介素养双措并举。传媒法制建设既要加快现代意义上的"传媒法"落地,也要尊重互联网本质与媒介发展规律。媒介素养的培育应将用户掌握算法素养等媒介运行规律提上日程;同时,媒体从业者引导良性舆论需具备媒介逆向融合思维。

The governance of cyberspace in China has been increasing since 2018. The governance of cyberspace is derived from the anomie of the content and the main body of the network platform, as well as some media competition for attention coincides with the user s motivation to contact the media. To create a network environment that requires a clear atmosphere, we need both measures of media law and media literacy. The construction of media legal system should not only accelerate the landing of the “media law” in modern sense, but also respect the essence of the Internet and the law of media development. The cultivation of media literacy should put users mastery of algorithm literacy and other media operation rules on the agenda. At the same time, the media practitioners should guide the positive public opinion with the thinking of media converse integration.