新媒体时代中国文化典籍出版与对外传播路径探寻

Research on the Publishing and External Propagation Path of Chinese Cultural Ancient Books in New Media Era

新媒体时代来临,中国文化典籍出版与对外传播的机遇与挑战并存。以"互联网技术"为核心的新媒体驱动力,重构了人类社会文化消费模式,对于文化典籍这种"重量级"出版物而言,只有"走出去"进行"跨文化交际",才能创造更大的经济、文化和社会效益。客观上,需要从产业角度出发,以全新思维角度研究中国文化典籍出版与对外传播的新特征,分析新问题、探索新途径,扩大中国文化典籍在世界范围内的影响力,增强中国文化在国际交流中的话语权。

With the advent of the new media era, opportunities and challenges coexist in the publication and external propagation path of Chinese cultural ancient books. The new media driving force that takes “Internet technology” as core reconstructed the consumption patterns of human society culture. For the “heavyweight” publication like cultural ancient books, only the “going out” to do “cross-cultural communication” can create greater economic, cultural, and social benefits. Objectively, from the industry perspective, this paper researches the new features of the publishing and external propagation path of Chinese cultural ancient books from new thinking point, analyzes new problems and explores new ways, in order to expand the influence of Chinese cultural ancient books in the world and enhance the speaking rights of Chinese culture in international communication.