微信传播语境下的文化自信力建构探讨

Discussion on the Construction of Cultural Self-confidence in the Context of WeChat Communication

在经济高速发展,社会高速运转的现代社会,人们交流和沟通的平台也逐步向便捷化和网络化的方向发展,随之带来了具有以上特点的"微时代"。而微信平台即成为了这个时代中最典型的交流沟通工具。文化自信的建设,是社会主义发展到现阶段我国从文化建设政策的角度提出的一种理念和目标,为了在现代的视角和社会发展阶段背景下做好文化自信的建构和强化,就需要在微信的语境下找准构建文化自信的角度和方式,从而更好地实现文化自信的提升和对我国传统文化的传播和弘扬。

In the high-speed economic development and social operation of modern society, people s exchange and communication platform is gradually more convenient and faster by using network, following the “micro age” that has above characteristics. WeChat has become the most typical communication tool in this era. The construction of cultural self-confidence is a kind of idea and a goal at the present stage of socialism as well as from the perspective of cultural construction policy. In order to come off the construction and reinforcement of cultural self-confidence under the background of modern perspective and social development, it is necessity to find out the perspective and way to build cultural self-confidence in the context of the WeChat, so as to better achieve the promotion of cultural self-confidence and the spread and development of Chinese traditional culture.