新媒介视阈下新闻节目主持人传播力概念考辨及重塑研究

A Study on the Concepts of the Communication Power of News Program Hosts Under the New Media Vision and Its Reshaping

文章首先对新闻节目主持人传播力的概念进行考辩,新媒介视阈下新闻节目主持人传播力指的是新闻节目主持人在所有传播力的条件下,在新媒介视阈下的多样性的传播过程里,达到规定的传播结果的水平。研究了现如今新闻节目主持人的传播特征与新闻节目主持人传播力变弱的体现,关键分析了新媒介视阈下新闻节目主持人传播力重塑的路径,所指的是经由重塑新闻节目主持人的传播力,增强新闻节目主持人的传播力,力求在新媒介视阈下展示新闻节目本身的特征与传播力。

In this paper, we first discuss the concept of the communication power of news program anchorman. Under the new media perspective, the communication power of news program host means that the news program host is under the condition of all communication power. In the process of transmission of diversity under the new media vision, the level of the prescribed communication results is achieved. This paper studies the communication characteristics of the news program anchorman and the reflection of the weak communication power of the news program host, and analyzes the way to rebuild the communication power of the news program host under the new media vision. By reinventing the news presenter s biography, Broadcast power, strengthen the communication power of news program host, try to show the characteristics and communication power of news program itself under the new medium visual threshold.