非物质文化遗产的体验式传播路径研究

Experiential Propagation Path of Intangible Cultural Heritage

当前,非物质文化遗产传播存在传播效果不理想的问题,如何激发大众对于非物质文化遗产的兴趣和热情成为非物质文化遗产传承的重要课题。体验式传播能将非物质文化遗产文化内涵转化,融入体验的直观表现中,有利于非物质文化遗产在现代社会的"活化"。该文以漳州非物质文化遗产为例,探讨非物质文化遗产的体验传播路径和相应的保障措施。

There have been some unsatisfying problems on the propagation effects of intangible cultural heritage. Therefore, how to stimulate the public’s interest and enthusiasm towards intangible cultural heritage becomes a significant topic in the propagation of intangible cultural heritage. Experiential propagation can help to transform the connotation of intangible cultural heritage and integrate it into experiential performance, thus promoting the activation of the intangible culture in modern society. Taking the intangible cultural heritage in Zhangzhou as a case, this thesis explores the experiential propagation path of intangible cultural heritage and relevant safeguard measures.