新媒体语境下工业遗产的保护与传播——以鞍钢展览馆为例

Protection and spread of industrial heritage in the new media context——Taking Angang Museum as an example

新媒体广泛利用各种渠道及终端设备,既方便广大用户快捷地掌握海量信息,也有助于工业遗产保护与传播。鞍钢展览馆的新媒体平台充分挖掘人们的"暖记忆"来强化身份认同,注重历史的个人化叙述,注重强化符号的凝聚力,并利用直播平台促进线上线下互动等措施,很好地激活了一个东北大型国企的历史记忆,并提供了一个工业遗产保护范例。

All kinds of sources and terminal equipment are used by new media.This is helpful for users to obtain mass information rapidly and is also conductive to the protection and spread of industrial heritage.The new media platform in Angang Museum fully excavate people＇s old warm memory to intensify self-identity.It values the personal narrations of the history and the cohesive force of symbols.It takes the advantages of live platform to promote the interaction of online and offline.It fully maintains the historical memory of the large state-owned enterprise in Northeast China and becomes a good example of protecting industrial heritage.