花器温馨意象造型设计的实证研究

A Study on the Warm Image of Flower Vase Modeling Design

问卷调查显示,"家人相聚"的行为、"有爱的童年"行为、"亲人间的相互关爱"的行为、"浪漫时刻"的行为和"友爱"的行为是5个主要的温馨意象群。依此设计的花器造型样本的温馨意象感受问卷测试、温馨意象主要影响因素主成分分析和多元回归分析结果进一步表明,"愉悦感"是花器造型设计产生温馨意象的主要原因,给人"温情""团聚"感觉的产品更容易让人产生温馨的联想,温馨意象与造型、色调等密切关联,组合造型、叠加造型更容易让人觉得温馨,造型各部分间的对照和呼应处理是否得当会明显影响测试者对温馨的感知,清新暖色的色调、柔和的线条、适当的光源都会提升测试者的温馨感受。

Cluster analysis is applied after a questionnaire survey to conclude five clusters of warm images,respectively as ＂family gathering＂,＂loving childhood＂,＂love of relatives＂,＂romantic moments＂and＂friendliness＂.Samples of flowerpots are designed on the concepts of the warm images,and further studied with questionnaire survey,principal component analysis and regression analysis.It is concluded that design of flowerpots produces the warm image of pleasure.They tend to deliver warm tender and gathering feelings,and their warm shapes and colors and combined modeling easily make people feel comfortable and pleasant.Moreover,proper contrast and corresponding handling of the modeling parts influence the feeling for warm image,and fresh warm-toned colors,soft lines,and a proper light source enhance pleasant warm feeling.