多模态话语分析视域下解读内蒙古整体形象的意义构建过程——基于内蒙古自治区70周年纪念邮票

The Interpretation on the Meaning Construction Process of Inner Mongolia Overall Image from the Perspective of Multimodal Discourse Analysis——Based on the Inner Mongolia Autonomous Region 70th Anniversary CommemorativeStamps

值内蒙古自治区成立70周年之际,中国邮政在2017年5月1日发行了3枚纪念邮票:"守望相助""亮丽北疆"和"民族和谐"。文章根据Kress和van Leeuwen的视觉语法理论,从再现意义、互动意义和构图意义3个方面,对欢庆内蒙古自治区成立70周年的3枚纪念邮票进行多模态话语分析,以此挖掘3枚纪念邮票的多模态特点,并分析纪念邮票是如何通过多种元素构建出内蒙古形象的整体意义,以此达到宣传内蒙古的艺术效果。

70 years of trials and hardships,70 years of ups and downs,70 years of pains and gains. The Inner Mongolia Autonomous Region was established in 70th anniversary in 2017. China Post issued three commemorative stamps in May 1,2017 named＂shouwangxiangzhu＂.＂liang li beijiang＂.＂min zu he xie＇. The paper willanalyze the meaning construction of Inner Mongolia image based on the three commemora- tive stamps from the perspective of visual ~rammar proposed by Kress and van leeuwen.