少数民族地区特色农产品电子商务发展探究--以云南为例

Research on E-commerce Development of Characteristic Agricultural Products in Yunnan Minority Areas

云南气候条件优越,农业资源丰富,是发展特色农产品的重要地区之一,云南少数民族地区特色农产品更是质量上乘、种类丰富。近年来,经过不断发展实践,云南民族特色农产品电子商务发展取得了一系列成效,但由于区位及地方经济、社会发展的内在条件约束,特色农产品电子商务仍然出现困境及薄弱环节。而电子商务的应用必然成为未来云南民族地区特色农产品经营模式转变的重要动力,需要从多个层面加以促进和优化发展。

Yunnan has superior climatic conditions and rich agricultural resources,which is one of the important areas for developing characteristic agricultural products.Yunnan minority agricultural products are superior quality,rich species.In recent years,with the continuous practice,the development of electronic commerce of characteristics agricultural products in Yunnan minority areas achieved a series of positive results.However,due to the inherent constraints of location and local economic and social development,e-commerce of characteristic agricultural products still faces some difficulties and weak links.The application of e-commerce must be the important change of the characteristic agricultural products management mode in Yunnan in the future.We need to promote and optimize from multiple levels.