“洋家乐”乡村消费空间的生产与乡土空间重构研究——以浙江省德清县为例

Research on the Production of Rural Consumption Space and the Reconstruction of Rural Space in "Yangjiale" :A Case Study of Deqing County of Zhejiang Province

随着全球化进程加速以及中国当代中产阶层财富和文化的崛起,乡村成为承接城市消费转移的新空间。通过对浙江省湖州市德清县"洋家乐"的发展历程进行梳理,认为"洋家乐"的乡村消费空间构建可大致分为"洋家乐的兴起—资本投入多元发展—政府引导转型升级"三个阶段,在此过程中实现了乡村的物质空间再造、社会重组以及文化重构,对乡村振兴起到推动作用,同时也对本土性空间造成挤压与边缘化。因此,这是一个不断的斗争与妥协、改变与创造的过程。

With the acceleration of the globalization process and the rise of the wealth and culture of the middle and high-class in contemporary China, the rural area has become a new space for undertaking the transfer of urban consumption. Through combing the development process of ＂Yangjiale＂ in Deqing county in Huzhou city, Zhejiang province, the research believes that the construction of ＂Yangjiale＂ rural consumption space can be broadly divided into ＂the rise of Yangjiale - the capital to speed up the layout - the government guiding the independent transformation＂. During this process, the material space reconstruction, social reorganization and cultural reconstruction of the rural areas have been realized, which has played a catalytic role in the rejuvenation of the rural areas and also squeezed and marginalized the local space. Therefore, this is a continuous process of struggle, compromise, change and creation.