图像张力对高校思想政治教育的冲击及其应对

Impact of Image Tension on College Ideological and Political Education and Its Countermeasures

图像富有张力的叙事方式虽已成为高校思想政治教育中不可或缺的传播媒介,但这种图像张力的运用,实际上在表意、内容、形象象征方面并不稳定,可能会导致图像"失真",对高校思想政治教育的核心内容、宣传话语、传播环境等方面造成冲击,需要从挖掘思想政治教育内容的价值内涵、增强思想政治教育话语的亲和力、彰显社会主义核心价值观的形象高度加以应对。

Although the image-rich narrative style has become an indispensable medium in college ideological and political education,the actual expression of such image tension is not stable in ideogram,content and symbolization and may result in the＂distortion＂of images,which may in turn have an impact on the core content,publicity discourse and communication environment of college ideological and political education.The countermeasures include excavating the value connotation of the content of ideological and political education,enhancing the affinity of the discourse of ideological and political education and highlighting the image of the socialist core values.