文化认同视角下跨文化教学路径探究

Cross-cultural Teaching Strategies from Cultural Identity Perspective

教育部新颁布的《普通高等学校商务英语专业本科教学质量国家标准》明确将跨文化交际模块列为专业核心课程模块之一，其目标是培养学生在具有全球视野、跨文化知识和跨文化交际能力的同时．还要具备批判性思维和创新能力。在日益密切的对外交往中，在长时间受西方文化影响的新时代背景下，跨文化商务交往中文化认同问题也必将凸显出来：会表现为对文化资源的焦虑、对文化身份的困惑以及对文化话语权的渴求。因此。在文化认同视角下，基于跨文化教学与对外交往现实语境有机结合的基础上，采纳文化分析的方法积极探究本土文化认同的社会学意义和文化政治学价值，才可能真正实现跨文化教学服务于国家文化软实力的提升，不断为跨文化交往做出更大贡献的目标。

According to ＂The National Standards for the Quality of Undergraduate Business English Teaching in Universities＂ promulgated by the ministry of education, one of the core curriculum modules is the intercultural communication module, which aims to cultivate students with a global perspective, intercultural knowledge and intercultural communication ability, and critical thinking and innovating ability. In the context of the new era, under the influence of western culture for a long time, the problem of cultural identity in the intercultural business communication will also be highlighted： the anxiety of cultural resources, the confusion of cultural identity and the desire for cultural discourse power. Therefore, based on the cross-cultural teaching and foreign communication context, this study adopts the cultural analysis method from the perspective of cultural identity to explore the domestic sociological significance of cultural identity and cultural politics value, which can promote the national cultural soft power and make contribution to cross-cultural communication.