浅析微媒体时代高校党建的创新发展

A Brief Analysis on the Innovation and Development of the Party Building in Colleges and Universities in the Micro-media Era

互联网的快速发展带来了传播方式的深刻变革,"互联网+"与高校党建发展模式的结合越来越成为党建研究者所关注的焦点。其中,以微信、微博、微视频为主的微媒体传播对于高校党建的创新发展既是机遇又是挑战。如何发挥微媒体传播优势,规避风险,通过人、机制、环境的协调统一构建微媒体传播中的"微团队""微党建""微环境",探索适合高校党建发展之路,是新形势下高校党建创新发展的重要组成部分。

The rapid development of the Internet has brought about profound changes to ways of communication,and the combination of ＂ Internet plus＂ and the development model of the Party building in colleges and universities has increasingly become the focus of the researchers about Party building,and in particular,micro-media communications like WeChat,weibo and micro-video turn out to be both opportunities and challenges for the innovation and development of the Party building in colleges and universities. How to give full play to the advantages of micro-media communication,avoid risks and construct the ＂ micro-team＂, ＂ micro-Party building ＂ and ＂ micro-environment＂ in the micro-media communication through the coordination and unification of people,mechanism and environment in order to explore a suitable path for the development of Party construction in colleges and universities is an important part of the innovative development of Party construction in colleges under the new situation.