博物馆地域文化特展的媒介传播

The Media Communication of the Special Exhibition of Regional Culture in Museums

文章以博物馆地域文化传播的相关媒介理论为基础,通过对山东博物馆中外特展案例的分析,认识定位博物馆在传承国度文明和传播地域文化的重要作用,同时结合国内外媒介传播发展情况梳理归纳展览过程中的媒介传播策略,为更多地域文化特展提供可借鉴的思路:从受众建构意义的角度通过媒介传播形成民族文化的认同;古代历史文化和当代艺术形式展示内容需要媒介传播新环境;媒介融合和创新传统媒介形式为博物馆传播增加新助力;反思空间和故事体验形式为博物馆开辟媒介传播新路径。

Based on the relevant media theory of the regional culture of the museum, thispaper finds the important role the museum that plays in inheriting the national civilization andspreading the regional culture, through the analysis of the case of the special exhibitions inShandong museum. Moreover, under the background of media communication at home and abroad,this paper also summarizes the media communication strategy for more regional cultural specialexhibitions： by means of the media, to form the identity of national culture from the perspectiveof the construction of the audience; ancient historical culture and contemporary art displayneed creative media ecology; media convergence and innovative media form which can promotemuseum communication; reflection space and story experience create a new way of spreading themedia in the museum.