“互联网+”背景下滁州市休闲农业发展策略研究

Development Strategy of Leisure Agriculture in Chuzhou City Against the Background of “Internet Plus”

《国务院关于加快发展旅游业的意见》意见指出,要开展农业观光和体验性旅游活动,地方政府要把休闲农业作为破解三农问题的有效途径,大力开发地方特色农业、特色文化休闲游。本文以滁州市休闲农业为例,提出在"互联网+"背景下滁州市如何将日趋成熟的网络技术与休闲农业的发展相结合,提升休闲农业的信息化水平,创新适合滁州市休闲农业的生产模式和营销模式,提升休闲农业品牌内涵,促进滁州市农民增收。

The Opinions of the State Council on Accelerating the Development of Tourism Industry puts forward that,in order to acceleratethe development of agricultural sightseeing and experiential tourism, the local governments should take leisure agriculture as an effective way to solve these problems by vigorously developing the local specialized agriculture,and leisure tourism of specific cultures. With the leisure agriculture in Chuzhou as an example,this paper puts forward the solutions,against the background of the"Internet plus"in Chuzhou,to the combination of the mature network technology and the development of leisure agriculture,enhancement of information technology in the aspect of leisure agriculture,innovation in the production mode and marketing model for the leisure agriculture in Chuzhou,improvement in the brand connotation of leisure agriculture,and promotion of farmers 'income in Chuzhou.