以互动包装为基础的农特产品线上平台研究

Research on interactive packaging based online platform for agricultural products

在线上购物成为现代生活中的一部分的背景下,探讨建设结合互动包装的农特产品线上平台的必要性,继而提出可行性的实现路径,对农村电子商务中针对农特产品的互动包装给予理论支持,为建设富有特色的农村电子商务添砖加瓦。在智能时代电子商务蓬勃发展的基础上,结合消费心理学,对现有的资源进行归纳总结,通过实现交易各方利益最大化进行研究。建立以互动包装为基础的线上平台,在保证包装基本功能的基础上,实现消费者通过外包装,与参加商品生产人员"实时互动"的目标,满足消费者自主选择和参与体验的需求,开辟富有特色的农特产品营销方式,诠释符合时代特征的生活理念。

In the intelligent era of e-commerce under the background of vigorous development,summarize the existing resources,through the realization of the parties to maximize the interests of the parties to canT out research.On the basis of ensuring the basic functions of packaging,the online platform based on interactive packaging was established to meet the needs of consumers＇independent choice and participation experience through the objective of＂real-time interaction＂between the consumers and the commodity producers,The development of distinctive agricultural products marketing,interpretation of the characteristics of life in line with the concept of the times.