广东民办本科院校发展应用技术教育的改革——以市场营销专业为例

Reform of Application Technology Education in Guangdong Private Universities——Taking Marketing Major as an Example

民办本科院校作为发展应用技术教育的重要组成部分,培养出来的学生并没有体现应用+本科的特质,实践能力不足,专业理论缺失。市场营销专业是应用性、技能性、实践性较强的专业。通过对市场营销专业的课程设置及教学满意度开展问卷调查,以广东财经大学华商学院在校的市场营销专业大学生为样本,结合广东省内其他同类院校市场营销专业建设经验,从民办本科院校学生的特点和需求出发,探索出一条以学分制考核为导向的基础实践教学、专业实践教学、创新实践教学、综合实践教学"四维一体"的应用技术教育改革思路。

Private undergraduate universities work as an important part of application technology education. Yet students graduated from these universities did not show any characteristics of the integration of application and undergraduate education. Their practical ability as well as professional theory is insufficient. The marketing major puts emphasis on applicability, skilland practice. This article is based on the questionnaire survey on the curriculum of marketing professionand teaching satisfaction, a sample of university students majoring in marketing Huas hang College of Guangdong University of Finance and Economics, combining experience of marketing profession Guangdong province. Beginning with students＇ characteristics and requirements of university, the author fiound post and ability oriented credit system for the inspection of subjects setting, classroom teaching and practice teach ing of applied technology education..