皖南国际文化旅游示范区旅游新业态发展特征及驱动机制

A Study of the Characteristic and Mechanism of New Tourism Formats in the International Culture and Tourism Demonstration Area in Southern Anhui Province

全域旅游发展背景下,随着旅游业空间形态、产业结构、经营方式、组织形式的变革,旅游新业态成为旅游市场和学术界新的研究热点。本文以"皖南国际文化旅游示范区"为研究区域,在文献梳理和资料收集的基础上,尝试将旅游新业态划分为内部创新型和融合创新型两个类别。通过相关指标的测算,揭示了示范区旅游新业态发展特征,并初步探讨了其驱动机制。研究结果发现,皖南国际文化旅游示范区旅游新业态总体呈现出发展演进态势迅猛、空间集聚格局凸显、区域特色优势突出和产业融合趋势显著的特征,并受到资源、经济、交通、政策等多方面因素共同驱动。

Under the background of whole region tourism,with the transformation of tourism spatial form,industrial structure,operation mode and organization form,new tourism format has become a new research hotspot in tourism market and academia.With the research area of the international culture and tourism demonstration area in southern Anhui province,based on literature review and data collection,this paper tries to divide the new tourism format into two categories：internal innovation and integration innovation.Through the measurement of relevant indicators,the development characteristics of the new tourism format in the demonstration area are revealed and its driving mechanism is preliminarily discussed.The results show that,firstly,the new tourism format presents a trend of rapid development;secondly,the new tourism format combines the characteristics of local culture;thirdly,concentrated distribution trend is prominent;finally,industrial integration trend is obvious.And the development of the new tourism format is driven by factors of resources,economy,transportation and policy.