AHP视角下家电连锁企业物流配送模式选择研究——以浙江心连心电器连锁超市为例

Research on Selection of Home Appliances Retail Chain Business Modes of Logistics and Distribution Based on AHP

分析家电连锁企业物流配送的几种主要模式及其影响因素,用AHP构建家电连锁企业物流配送模式的评判选择模型,并在浙江心连心电器连锁超市进行实际应用,得出浙江心连心电器连锁超市应首选自营配送模式,其次可以考虑采用第三方物流配送模式,这与目前该企业所采用的配送模式一致。

The article analyzes home appliance chain enterprise＇ main kinds of distribution modes and their＇ influence factors, constructs the evaluation choice model of home appliance chain enterprise using AHP, and applies the evaluation choice model in Zhejiang heart-to-heart appliances supermarket, obtains that Zhejiang heart-to-heart appliances supermarket should choose the self- distribution mode, secondly, consider using third-party logistics distribution mode, this is consistent with the distribution modes adopted by the enterprise at present.