沂蒙山徒步旅游发展模式探析

An Analysis of the Development Model of Yimeng Mountain Hiking

运用文献资料法、访谈法、问卷调查法等研究方法,对沂蒙山徒步旅游资源进行全方面分析。研究结果表明:沂蒙山徒步旅游市场不成熟、认知度较低,但发展潜力巨大;徒步旅游专业服务人员缺乏,基础设施不完善;缺乏有效的管理监督体系机制,保险制度不完善;环保意识缺乏、生态破坏明显。未来发展中要提高全民对徒步旅游的认识、创建特色品牌、转变传统旅游观念,加大人力、财力、物力投入,完善旅游保险制度,建立良好的市场机制,倡导环保意识,坚持可持续发展为沂蒙山徒步旅游行业提供理论指导。

By using the methods of literature review,interview and questionnaire,it analyzed the hiking tourism resources of Yimeng Mountain in all aspects. The research results show that the Yimeng mountain hiking market is not mature and the awareness is low,but the development potential is huge; the professional service personnel of hiking tourism are lacking,the infrastructure is not perfect; the effective management and supervision system is lacking,the insurance system is not perfect; the awareness of environmental protection is lacking and the biological destruction is obvious. In the future,it suggests to improve the people＇s awareness of hiking,create special brand,change the traditional tourism concept,increase the investment of human,financial and material resources,improve the tourism insurance system,establish a good market mechanism,advocate environmental awareness,and adhere to sustainable development to provide theoretical guidance for the Yimeng Mountain hiking industry.