我国入境旅游内生增长要素的探索性研究

Exploratory Study of Factors Influencing Endogenous Growth in China's Inbound Tourism

面对全球经济危机、激烈的市场竞争和不确定性重大事件等影响,我国入境旅游市场如何实现内生性增长,是新的发展阶段需要不断思考的问题。通过对旅游供给方和需求方的编码分析,探究影响入境游客来华和我国入境旅游内生性增长因素。研究发现,签证因素、退税因素和产品价格等7个主范畴对入境旅游内生性增长存在显著影响。将旅游需求方的推—拉理论与有利于旅游供给方制定有效营销策略和管理政策的内生增长理论进行对接与融合,为我国入境旅游内生性增长提供一个整合分析的框架与思路,对政府制定有效管理政策和入境旅游企业优化营销策略具有现实意义。

Facing global economic crisis,fierce market competition and uncertainties,how destination managers of China achieved endogenous growth in China＇s inbound tourism market was a question that needed constant thinking in the new stage of development. This paper explored the factors that influenced both foreign tourists＇ visit to China and endogenous growth of inbound tourism in China. This paper found that seven categories,including visa,tax rebate and product prices,had a significant impact on the endogenous growth of inbound tourism of China. By comparing the results from the analysis of tourism demand-side data using the framework of push-pull theory with those from the analysis of supply-side data using the framework of endogenous growth theory,this paper provided an integrated model of influential factors for the endogenous growth of China＇s inbound tourism regarding the supply-demand relationship. This paper provided the practical implications for destination managers of China in formulating policies and strategies on inbound tourism development.