国家图书馆文化创意产品开发工作研究

Research on the Cultural and Creative Product Development of the National Library of China

图书馆开发文化创意产品是图书馆履行公共文化服务在新时期的需要。文化创意开发工作可加大优秀传统文化传播力度,增强图书馆教育功能,实现社会效益和经济效益的统一。国家图书馆在文化创意开发工作方面走在了业界前沿,取得了一些经验。未来文创工作可以从加深开发的深度、加强系列化开发、拓展传播途径、丰富合作模式等方面发展壮大。

The cultural and creative products development is in need for libraries＇ fulfillment of public culture service in the new period.The development of cultural creativity can strengthen the dissemination of excellent traditional culture,enhance the function of education in library,and realize the unification of social and economic benefits.The National Library of China is at the forefront of cultural and creative development and has gained some experience.In the future,cultural and creative work can grow from aspects of deepening the depth of development,strengthening serialized development,expanding communication channels,and enriching cooperation modes.