高校思想政治教育载体创新研究——基于新媒体传播红色文化的视角

Innovation of Carrier of Ideological and Political Education at Colleges and Universities——From the Perspective of New Media Dissemination of Red Culture

红色文化是中国共产党的宝贵精神财富,是加强大学生思想政治教育的重要内容,新媒体的迅速发展,为高校加强大学生红色文化教育带来积极影响的同时,也提出了新的挑战。因此,针对新媒体传播红色文化的运营机制不完善等问题,提出要提升教育工作者的新媒体素养,建设一支善于运用新媒体加强红色文化教育的宣传教育队伍;运用新媒体构建数字化红色文化资源库,丰富大学生红色文化教育的内容和传播途径;推动新媒体与传统媒体传播机制的高度融合,提升红色文化教育的实效性。

Red culture is the precious spiritual wealth of the Communist Party of China,and the important content of strengthening ideological and political education of college students. The rapid development of new media has brought a positive impact on colleges＇ and universities＇ strengthening red culture education of the students,and meanwhile poses new challenges. Therefore,in view of the incomplete operation mechanism of the new media＇s dissemination of red culture and other problems,this paper proposes（1）improving education workers＇ new media literacy and building a propaganda education team that is good at using new media to strengthen red culture education;（2）using new media to build a digital red culture resource library and enriching the content and dissemination ways of college students＇ red culture education;（3）promoting high integration of new media and traditional media dissemination mechanisms,thereby enhancing the effectiveness of red culture education.