对民办高校构建品牌特色走内涵发展转型道路的思考

Thoughts on Approaches to Building a Sound Brand and Connotation Development in Private Colleges and Universities

民办高校现在已成为了高等教育中的一个重要组成部分,经过了外延式的扩张,已经进入了内涵式发展的阶段。品牌特色的建立是内涵式发展的关键,民办院校品牌构建首先应抓住高校转型的机遇,发挥自身特有的优势,通过面向市场,对接产业,大胆创新、形成特色,同时以精细化过程化质量体系为支撑,实现构建民办高校品的转型提升。

Private colleges and universities have become an important part of higher education. After the denotative expansion,they have stepped into a phase of connotative development. A sound brand is the key to connotative development,and brand building in private colleges and universities should rely on the opportunity of the transformation of their functions in through which colleges and universities need to play their unique advantages in fostering a market-oriented,industry-oriented innovation and characteristics,supported by a refined and process-focused quality system,thus to realize the transformation and promotion of college status.