南海子郊野公园解说系统满意度研究

Interpretation System Satisfaction of Nanhaizi Country Parks

解说系统是发挥旅游目的地服务、教育、管理等功能的重要途径,也是影响游客体验的重要因素。为了提升游客的体验质量,以南海子郊野公园为案例地,通过实地调研,获得游客对解说系统的满意度及人口统计学特征等数据,后期运用主成分分析、因子分析法及回归分析测量游客对解说系统满意度的感知因子。通过分析得出,解说系统满意度感知因子包括博物馆(游客中心)解说、参与式解说和牌示解说3个方面,且三者对解说满意度的影响均为正向,其中参与式解说有显著影响。参与式解说不完善、博物馆及游客中心利用程度低、解说内容不丰富及放置位置不合理是影响解说系统满意度的主要原因。基于研究结论,为南海子郊野公园解说系统提出了管理意见,以改善该郊野公园的解说系统设计。

Interpretation system is an important way and means of playing the role of services, education, management and other functions of tourism destination, and it is also a significant factor to influence the tourists＇ experience. In order to improve the tourist experience, we took the Nanhaizi Country Park as a case, collecting the information of travelers＇ satisfaction and their demographic data through field survey. Afterwards, we measured tourists＇ satisfaction of interpretation system by principal component analysis, factor analysis and regression analysis. We found that three factors mainly contribute to explaining interpretation system satisfaction, museum （visitor center） , participatory interpretation and commentary boards interpretation. And all these three factors had a positive impact on the satisfaction of interpretation system, especially the involvement interpretation. In addition, the study revealed that there were several major issues, such as the imperfect participatory commentry , the low utilization of museums and visitor centers, the lack of commentary content, and the unreasonable placement of commentary boards, affected the satisfaction. Finally, we proposed some strategic management suggestions for the country park service to improve the interpretation design.