从“内容付费”看新媒介功能的转向

Viewing the Transformation of New Media Functions As the Perspective of “Content Payment”

新媒体的发展、信息过载以及用户物质水平和消费观念的提升,共同催生了"内容付费"这一商业模式。文章旨在通过分析"内容付费"的本质,试图探索在此背景下新媒介功能的转向,并进行对"内容付费"以及新媒介功能转向思考。

The development of new media, intormation overload, the promotion of users＇ material level and consumption concept have jointly promoted the business model of ＂content payment＂. This article try to explore transtormation of the new media functions under this background by analyzing the essence of ＂pay for content＂, and makes a calm thoughts on ＂content payment＂ and the new media functions.