摘要
文章以推动现代平面广告设计行业发展为前提,对设计中色彩传达的视觉效应进行了分析。首先介绍了色彩表现要素,其次分析了平面广告设计色彩语言的运用,最后从通过对色彩改变人们原本的感受、利用色彩传递广告主题信息、利用色彩调动人们情感三个方面的阐述,以期能够充分发挥不同色彩的优势,实现现代平面广告设计的快速发展。
On the premise of promoting the development of modern graphic advertising design industry, this paper analyzes the visual ettects conveyed by color in design. Firstly, this paper introduces color perIormance elements. Secondly, it analyses the application of color language in graphic advertisement design. Finally, this paper elaborates from three aspects, namely color changing people＇s original teelings, color conveying advertisement theme and color mobilizing people＇s emotion, in order to give lull play to the advantages of different colors, so as to realize the rapid development of modern graphic advertisement design.
作者
高源
张玉霞
GAO Yuan;ZHANG Yuxia(College of Art and Design,Suzhou University,Suzhou 234000,China)
出处
《北京印刷学院学报》
2018年第9期50-53,共4页
Journal of Beijing Institute of Graphic Communication
关键词
色彩
现代平面广告设计
视觉效应
color
modern graphic advertisementdlesign
visual effect
