广电媒体融合交易平台

Radio and Television Media Convergence Trading Platform

快速发展的互联网,给传统媒体带来了前所未有的危机。在这场与以互联网为代表的新兴媒体的博弈中,怎样占得先机,与时俱进,在博弈中脱颖而出,是每一个传统广电人深思的问题。在传统媒体寻求新突破新出路的大环境下,结合广电传统媒体的现有资源,利用互联网的优势,推出全新概念的广电媒体融合交易平台,实现了传统媒体的革新之路。

The fast-growing Internet has brought unprecedented crisis to traditional media. In the current competition with the emerging new media represented by the Internet,every traditional broadcaster must think critically about how to take preemptive advantages,advance with the times,and stand out in the this competition.In the context of seeking new breakthroughs and outlets for traditional media,this article,by combining the existing resources of the traditional media of broadcasting and utilizing the advantages of the Internet,launches a new conceptualized trading platform for the convergence of broadcasting and television media and realizes the innovation of traditional media.