第三方物流企业营销体系构建的研究

Research on the Construction of Marketing System of Third-party Logistics Enterprises

在当今国际经济环境下,第三方物流企业建立适合自身发展需要的新型营销体系具有重要现实意义.本文以中国外运福建有限公司为研究对象,对其营销体系现状和问题展开深入研究,并为中国外运福建有限公司提出构建新型营销体系的思路和具体方案,以期为公司带来客户价值、服务价值和企业价值的创新.

In the current international economic environment, it is of great practical significance for third-parU logistics companies to establish a new marketing system which is suitable for their own development needs. This article takes Sinotrans Fujian Co., Ltd. as the research object, conducts in-depth research on the status quo and problems of its marketing system, and proposes the ideas and specific plans for the establishment of a new marketing system for Sinotrans Fujian Co., Ltd. With a view to bringing innovation to the company＇s customer value, service value and corporate value.