新媒体时代高校留学生微信公众平台的建设与思考——以北京中医药大学为例

WeChat public platform for foreign students in new media era:taking Beijing University of Chinese Medicine as an example

在高校教育大众化和多元化的今天,微信公众平台以其操作的便捷性、内容的丰富性、发送的精准性、沟通的高效性等特点,成为向学生传播校园生活的新载体。以北京中医药大学留学生微信公众平台为例,探讨了如何发挥微信公众平台的优势,结合留学生的群体特点和成长成才需要,将其运用在留学生教育中,使其更好地服务于留学生。

WeChat public platform has become a new carrier for spreading campus life in today with massification and diversification of higher education, which has the characteristics of convenience in operation, rich in content,accuracy in delivery and efficacy in communication. How to give play to advantages of We Chat public platform is investigated taking We Chat public platform for foreign students in Beijing University of Chinese Medicine as anexample. And these advantages will be applied in management of foreign students combined with their group characteristics and growth needs, and better services will be offered for them.